EMY, a New York City–based lighting studio grounded in architectural and experiential design, approached Oden Studio to refine its brand presence with greater clarity, sophistication, and cohesion across digital and visual touchpoints. Under the creative direction of Merril Cledera, the studio underwent a thoughtful evolution to better articulate its expertise and collaborative ethos.

The process began with a focused messaging framework that clarified EMY’s core values—precision, partnership, and purposeful design. This narrative direction informed a refreshed visual language featuring clean typography, intentional use of space, and a restrained, architectural color palette. The identity was subtly refined to feel more elegant and legible, aligning with the studio’s emphasis on clarity and intelligent design.

The redesigned website extends this sensibility. Project pages were restructured to highlight both artistry and technical depth, while the overall layout prioritizes ease of navigation and visual rhythm. Unified art direction connects architectural imagery with atmospheric storytelling, resulting in a seamless, elevated user experience.

The outcome is a brand presence that mirrors the thoughtful environments EMY creates. More than a visual refresh, the new system communicates with greater intention, fosters stronger connections, and reinforces the studio’s quiet leadership in the field. Through clarity and restraint, EMY’s identity now reflects the sophistication at the heart of its work.