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Crafting a Modern Luxury Experience at the Alpine Hotel & Swim Club Concept

Crafting a Modern Luxury Experience at the Alpine Hotel & Swim Club Concept

Introducing the brand design for a luxury hotel and swim club in the Alps, where water’s fluidity meets mountain’s sharp edges. OCIO’s concept captures this harmony, enriched by vibrant red symbolizing modernity and energy. This design enhances visual appeal and underscores the hotel’s commitment to an unforgettable Alpine experience.

In execution, this dynamic identity integrates seamlessly across all touchpoints. The sleek logo embodies elegance and adventure, while marketing materials maintain a cohesive theme. This reinforces the hotel’s commitment to excellence amidst the Alpine landscape.

We are introducing the brand design for a luxury hotel and swim club in the Alps, where the fluidity of water meets the sharp edges of mountains. OCIO’s design concept captures this harmony, enhanced by the vibrant aesthetic of red, symbolising modernity and energy. This brand design enhances visual appeal and reinforces the hotel’s commitment to providing an unforgettable experience amidst the breathtaking Alpine landscape.

In the final execution, this dynamic brand identity is seamlessly integrated across all touchpoints. The sleek, modern logo embodies elegance and adventure, while marketing materials, from brochures to digital ads, maintain a cohesive and inviting theme. This brand design enhances visual appeal and reinforces the hotel’s commitment to providing an unforgettable experience amidst the breathtaking Alpine landscape.

Typography plays a crucial role in the visual identity of the hotel and swim club. We selected the Stravinsky font for its striking visual appeal, perfectly complementing our brand’s dynamic aesthetic. Stravinsky’s bold, modern lines echo the sharp edges of the mountains, while its fluid curves reflect the smoothness of water, creating a harmonious blend that resonates with our overall theme. This choice of typography enhances readability and adds a sophisticated, contemporary touch, ensuring that every piece of communication is both eye-catching and aligned with our brand’s essence.

CREDIT

  • Agency/Creative: OCIO GbR
  • Article Title: Crafting a Modern Luxury Experience at the Alpine Hotel & Swim Club Concept
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Berlin
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Brand Tone of Voice, Branding
  • Industry: Hospitality
  • Keywords: hotel, branding, brand identity, Logo Design, visual identity, Logotype, Brand Design, Alps, Schlossbad, Tourism, OCIO Studio, Hospitaliy design, Luxury brand, Water, Swim Club, Hospitality design, Tourism marketing

  • Credits:
    Brand Design: OCIO Studio

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