For the “Taglet – GO BEYOND digital moments” brand identity project, our aim was to create an exciting and memorable visual identity for an online gift shop that offers a unique and delightful gifting experience. We started by developing a strong, simple, and flexible logo that would effectively represent the brand’s essence.

The logo design centers around the concept of a gift box. By combining four triangles, we formed a box top view, symbolizing a gift box. One triangle was strategically placed to create an open part of the box, evoking the excitement of unwrapping a present. Additionally, the parallel triangle represents the brand’s efficient delivery service.

The overall shape of the logo resembles a tag, cleverly aligning with the brand name, “Taglet.” This visual representation emphasizes the core offering of the online gift shop. The chosen colors reflect joy, fun, and vibrancy, allowing for versatile application across various platforms.

The brand identity extends beyond the logo, encompassing patterns, typography, and a cohesive visual system. These elements were carefully crafted to evoke a sense of excitement, capturing the attention and interest of the target audience.

With this brand identity, Taglet can confidently engage with its customers through various channels, including websites, social media platforms, and printed materials. The consistent and captivating branding reinforces the brand’s position in the market, leaving a lasting impression on its audience.

In conclusion, the “Taglet – GO BEYOND digital moments” brand identity project successfully captures the essence of the online gift shop. Through a thoughtfully designed logo and a cohesive visual system, we have created an exciting and memorable brand personality that resonates with the target audience, ultimately contributing to the success and recognition of the Taglet brand in the competitive gifting industry.