Agrostore organic farming has been founded in 2020 in Georgia. Main direction of the company as you guessed is organic farming, particularly fresh berries and persimmons. In 2021 they decided to expand their product portfolio & started production/distillation of the Craft ChachaPersimmon.
Each bottle of ChachaPersimmon contains approximately 100 organic grown persimmons which makes drink taste even more special. We were assigned to create identity and packaging design for this exceptional drink.
The main objective was to create a visual direction which would express the whole process from harvesting to end product and to emphasize special features of drink.
We went straightforward and highlighted the main features of the product – Name and fruit (persimmon). We created a bold wordmark which repeats name Chacha twice (this is done on purpose because the sound of the name gave an opportunity to flourish in verbal branding and we came with a tagline “Chacha that makes you ChachaCha”). Afterward we continued with Persimmon illustration which is depicted with leaf (which emphasizes organic features) and branches which metaphorically shows the whole process starting from the very beginning to production. This combination was further developed with text (info) & other graphic elements.
With this mix we formed a design which stands out and is relatable to a larger demographic. Through Wordmark, illustration, thoughtful copy placement the packaging system is a complete top-to-bottom and is fully ready to grab consumers attention.
- Agency/Creative: Kollektiv
- Article Title: Crafting a Fresh Brand Identity and Packaging Design for Agrostore’s Organic Distilled Drink ChachaPersimmon
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Georgia
- Agency/Creative City: Kollektiv/Tbilisi
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Graphic Design, Illustration, Logo Design, Packaging Design, Type Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: brand identity, illustration, Typography, type design, packaging, packaging design, graphic design, brand design, chacha
Graphic Design/ Illustration: Tata Megrelishvili
Motion Graphics: Giorgi Jananashvili
Art Director: Giorgi Kalmakhelidze
Creator/Art Director: Buba Radiani