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Crafted Homer Cacao Chocolate Packaging and Product Design Concept by Paul Lee

Crafted Homer Cacao Chocolate Packaging and Product Design Concept by Paul Lee

The uniquely crafted Homer cacao chocolate is designed with minimal yet vibrant packaging and comes in three flavours – Peppermint, Mandarin, and Hazelnut. Not only does it thrives best in its appearance, but Homer also delivers a great tasting experience. Hand-picked and handcrafted cacao chocolate delivers an artisanal taste. To minimise the carbon footprint we have removed the foil wraps and used recyclable cardboard.

This is my personal project that I have initially designed last year but ended up pausing for a while for various reasons. Now I thought it would be good timing to revise the design and finish it off. I started by researching various food-consuming packaging and wanted my design to target a niche customer but also trend at the same time. I made packaging minimal but wanted some strong accent on it- ended up creating vibrant gradients on the inner surface packaging. I like how it came up as it balances well with a classic simple layout – creating vibrant tension between outer and inner packaging. I also wanted this rounded-tall window hall to easily differentiate the flavours. With this unique shape, I extended them by applying them to the chocolate blocks. Very unique design and yet very acceptable. I modelled them using blender and fusion 360 then applied texture and renders in Keyshot. Took several attempts to get as natural lights that I wanted. Overall I think this project is very differentiate-able compare to the others in the market. Loved working on it and hope you guys like them too. Thanks

This is my personal project that I have initially designed last year but ended up pausing for a while for various reasons. Now I thought it would be good timing to revise the design and finish it off. I started by researching various food-consuming packaging and wanted my design to target a niche customer but also trend at the same time. I made packaging minimal but wanted some strong accent on it- ended up creating vibrant gradients on the inner surface packaging. I like how it came up as it balances well with a classic simple layout – creating vibrant tensions.

CREDIT

  • Agency/Creative: Paul Lee
  • Article Title: Crafted Homer Cacao Chocolate Packaging and Product Design Concept by Paul Lee
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: New Zealand
  • Agency/Creative City: Auckland
  • Market Region: Oceania
  • Project Deliverables: CGI, Packaging Design
  • Format: Box
  • Substrate: Pulp Board
  • Industry: Food/Beverage
  • Keywords: Chocolate, Food, Packaging

  • Credits:
    Art Direct: Paul Lee

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