Cowberry is a new to market online retailer specialising in soft, breathable, stonewashed 100% pure linen bedding. It’s proudly European with everything being designed in the UK and crafted by the finest artisans in Portugal.
Working closely with the Cowberry founders we developed a visual strategy that quietly communicates their vision and values. The branding confidently positions Cowberry as a trustworthy name with craft and luxury front and centre.
The stencil font helps to reinforce themes of detail and finery and is paired with a colour palette inspired by the different shades of linen. This all comes together across a range of visual assets and artwork that looks great on packaging as well as digital formats.
CREDIT
- Agency/Creative: Everything Will Be Fine
- Article Title: Cowberry Market Online Retailer Branding
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Glasgow
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Graphic Design, Label Design, Logo Design, Packaging Design, Typography
- Industry: Retail
- Keywords: Branding, Brand Identity, Kerr Vernon, Everything Will Be Fine, Cowberry, Linen, Packaging Design, Graphic Design
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Credits:
Creative Director: Kerr Vernon
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
