"Cotty" Brand and Packaging of Cotton Products

Anastasia Kostina – “Cotty” (Concept)

“Cotty” – brand of cotton products for young girls
Problem:
Young girls and teenagers do not buy their own cotton products, take what my mother buys
Insight:
“I want everyone to seem adult and independent, but I just love and can not part with his Teddy bear”
Decision:
Creation of a brand of cotton products for young girls and communication through their communication channels (Blog on instagram, lifehacks, contests, advertising through bloggers)

Main visual image is a character, Cotty.
This is a soft cotton assistant that takes care of the delicate skin of a young girl, advises and helps her look great.

One of the innovations in the packaging is a road set of cotton buds, which can hold 20 Tupperware, and the base (the stick itself) is made of biodegradable plastic.