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“Cotty” Brand and Packaging of Cotton Products

“Cotty” Brand and Packaging of Cotton Products

Anastasia Kostina – “Cotty” (Concept)

“Cotty” – brand of cotton products for young girls
Problem:
Young girls and teenagers do not buy their own cotton products, take what my mother buys
Insight:
“I want everyone to seem adult and independent, but I just love and can not part with his Teddy bear”
Decision:
Creation of a brand of cotton products for young girls and communication through their communication channels (Blog on instagram, lifehacks, contests, advertising through bloggers)

Main visual image is a character, Cotty.
This is a soft cotton assistant that takes care of the delicate skin of a young girl, advises and helps her look great.

One of the innovations in the packaging is a road set of cotton buds, which can hold 20 Tupperware, and the base (the stick itself) is made of biodegradable plastic.

CREDIT

  • Design Agency: Anastasia Kostina
  • Organisation/Project Type: Student Concept, Non Published
  • Article Title: “Cotty” Brand and Packaging of Cotton Products
  • Brand / Project Name: "Cotty"
  • External Design Credits: Designer Anastasia Kostina 3d visualization Dmitry Savelyev
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Plastic, Pulp Carton

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