“Rizovoli is a greek company specializing in products made from Kimi figs, a Protected Designation of Origin (P.D.O.) product.Except for whole sundried Kimi figs the product range includes Fig Bars, as well as a small batch production of Fresh Fig Jam and Fig Honey dressing.The strategy was to provide a contemporary image to the company and the products, avoiding to invest in nostalgic feelings or traditional elements.The company’s symbol consists of the shape of a heart which, when flipped vertically, gives the shape of a fresh fig. These two combined ressemble the shape of a split fig – this is the way Kimi figs are sorted on racks and let to dry in the sun.The design of the packaging is aiming to give the essence of a discreetly heterogeneous family, as the nature of the products allows them to fit in a quite wide range of selling points, from super markets to delis and kiosks.Whole sundried Kimi figs are available in 2 packaging editions aiming in 2 different types of selling points: a small – and more luxurious one – to be available in delis and liquor stores, and a large one to be available in ordinary food markets.The blind debossing on the front side of the small box imitates the dry figs on the drying rack. The small box consists of a sleeve and a drawer made of black Papago card stock that is adding elegance to the product. The photographs used in both boxes are giving the customer a soulful view of what it’s like to be in a fig-tree filed in late August – the season of fig harvesting. ”