Costa Cocosta Naming and Packaging Design by Wellhead

Costa Cocosta Naming and Packaging Design by Wellhead

Costa Cocosta is the new brand of products made of coconuts. Only coconuts. We have developed both, name and packaging design for our client – company Tradeberri.

The company Tradeberri has been promoting snacks made from high-quality natural products for several years. Their brands are represented in the largest retail chains (Pyaterochka, Perekrestok, Auchan, OK, Magnit) and are sold in more than 10 thousand supermarkets throughout Russia.

The customer approached us with an interesting task: it was necessary to create a name and packaging design for a line of products made only from coconut.

These products can be the basis for many diets: with sugar restrictions, vegan, vegetarian, gluten-free, lactose-free. But we absolutely did not want to focus only on the dietary component.
Our brand is for people who lead a happy lifestyle, are interested in new products and trying to diversify their daily diet.
That is why we proposed the name Costa Cocosta: it forms a strong emotional connection of the product with the consumer.
This name reminds them about a vacation on distant islands where coconuts grow and people feel satisfied and happy.

The basis of the packaging design was a large image of the main character, the coconut itself. It’s an icon and protagonist in the scene of packaging.

Bright branding and delicious food styling attracts the attention of the buyer both on the shelf in the supermarket and on the product card in the marketplaces.
Which is also important, because now e-commerce accounts for almost 30% of all sales in the company.

Differentiation is carried out by changing the food group and additional colors of fonts and dies (there we placed some culinary tips for customers).

CREDIT

  • Agency/Creative: Wellhead
  • Article Title: Costa Cocosta Naming and Packaging Design by Wellhead
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bag
  • Substrate: Plastic
  • Industry: Food/Beverage
  • Keywords: coconut products

  • Credits:
    Agency: Wellhead

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