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Corporate Rebranding and Visual Communication for IT and Telecoms Solutions Business in the UK

Corporate Rebranding and Visual Communication for IT and Telecoms Solutions Business in the UK

Supreme—DBA – Comms.UK

 The Communications and IT world is a noisy place and filled with a panoply of choice. Brands need to demonstrate their difference through a considered personality and position—doing that well makes it easy for customers to understand the difference. Comms.UK’s old position was as a local company with a superb reputation — However, it was only known via its current customer base and was not voiced externally, meaning it’s methodology, process, beliefs and ethos weren’t echoed in the company’s visual communications — Both through its identity and tone — on and offline.Starting with ‘How’, What, and ‘Why’ we answered these hard questions with research, client dialogue and more questions before starting to work on the visual elements—we believe that contextual research always affects the visual outcome. Vision requires courage to create big ideas—it facilitates enterprise, products and services that are sustained by organisations who have the ability to imagine what others cannot see, and the tenacity to deliver what others don’t believe possible. Summarised; Comms.UK needed to be presented in a professional manner that was honest, clear and confident. The rebrand, consisting of a new identity, brand & product architecture, visual system and website — along with print and digital assets; that not only aligns with their new brand statement but also mirrors their understanding of the client’s requirements.”

CREDIT

  • Design Agency: Supreme—DBA
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Corporate Rebranding and Visual Communication for IT and Telecoms Solutions Business in the UK
  • Brand / Project Name: Comms.UK — Branding and Visual Communication
  • Project Type: Corporate Brand Redesign
  • Strategic Deliverables: Consumer Product Brand Architecture, Corporate Brand Naming, Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice, Corporate Service Brand Architecture, Corporate Service Naming
  • Design Deliverables: Corporate Brand Digital, Corporate Environment Design, Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity, Corporate Rebranding, Corporate Brand Guidelines, Corporate Brand Advertising, Corporate Retail Design, Corporate Service Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Promotional
  • Industry Category: Telecoms

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