Corporate Rebrand for a Leader in Refrigerated Transports

Corporate Rebrand for a Leader in Refrigerated Transports

DSR Branding – QMC Logistics

Background and ChallengeQMC Logistics are a national refrigerated transport company offering end-to-end supply chain management. With a reputation as one of the most-trusted meat transport companies, the formerly known Queensland Meat Carriers entrusted DSR Branding to conduct an entire brand refresh.The challenge was to create a brand that retains trust while best representing a leading logistics company.Our ApproachWe changed the name from Queensland Meat Carriers to QMC Logistics, after extensive interviews revealed people already called them “QMC”.The “snowflake/compass” icon represents refrigeration and their willingness to deliver anywhere across Australia.The new brand positioning, “Delivering Confidence”, was born out of the feeling their customers have when booking freight with QMC. “When I book QMC, I know it will be delivered on-time.”

CREDIT

  • Design Agency: DSR Branding
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Corporate Rebrand for a Leader in Refrigerated Transports
  • Brand / Project Name: QMC Logistics Brand Redevelopment
  • External Design Credits: Sean Condon, Photographer
  • Project Type: Corporate Brand Redesign
  • Strategic Deliverables: Corporate Brand Naming, Corporate Brand World, Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Rebranding, Corporate Brand Guidelines, Corporate Industrial Brand Design, Corporate Brand Digital Design, Corporate Brand Advertising
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Promotional
  • Extra: Service Brand Deliverables: Building Exterior, Building Interior, Clothing/Uniforms, Digital Ad Campaign, Digital Advertising, Digital Newsletter, Digital Signature, Digital Website, Photography, Print Ad Campaign, Print Advertising, Print Brochure, Print Direct Mail, Print Promotion, Print Stationery, Signage Exterior, Signage Interior, Social Media, Transportation
  • Industry Category: Agriculture, Transport

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