Corporate Identity – E-commerce Site and Communication Strategy for Portakalbahcem by Kreatif

Corporate Identity – E-commerce Site and Communication Strategy for Portakalbahcem by Kreatif

We are the current generations of families engaged in farming in Finike, which has been going on for more than 100 years. Our grandfathers dismantled cotton fields long ago and started to produce citrus fruits by planting orange saplings they brought from Rhodes Island. During this time, the production of orange, lemon, grapefruit and tangerine varieties was made.

By combining our traditional way of selling with today’s E-Commerce technology and digital marketing strategy, we are the farmers from Turkey who aim to deliver these delicious products to you freshly and quickly. All of our products are grown in Finike/Antalya.

We bring together Finike Orange and Citrus fruits, which are made famous by our mothers at home and learned from how our grandmothers made use of pure jams, juices, and flavor.

 

CREDIT

  • Design Agency: Kreatif
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Corporate Identity – E-commerce Site and Communication Strategy for Portakalbahcem by Kreatif
  • Brand / Project Name: Portakalbahcem
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Brand Redesign, Brand Creation, Graphic Design, Brand Digital Design, Brand Advertising, Retail Brand Design, Rebranding
  • Location: Turkey
  • Market Country: Turkey
  • Market Region: Europe
  • Product Category: Packaging
  • Consumer Packaging Format: Basket, Box, Jar, Tag, Wrap
  • Consumer Substrate / Material: Glass Bottle, Glass Jar, Pulp Carton

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