The Enchanted Label is a wonderful boutique label from Queensland, Australia that provides meaningful products to endow the magic of childhood. Their products are designed from the heart, with a sincere love for natural materials and beautiful aesthetic. All of their beautiful children’s clothing and products are produced fairly and sustainably.

We developed a truly magical Branding for them, that perfectly matches their values and also includes their new image and social media look. Their visual identity is all about simplicity and slow living. By using little treasures finds and frames we reflect gratitude to everything people have. We love to work with little details and desaturated unusual colors.

Their brand ethos is rooted in reduction. An approach that seeks out innovation yet remains friendly and accessible. Their logo shows the beautiful Hinterland of Queensland, a mother’s eye, and a sun, that rises over the East Coast. Their Branding is expressed by a flexible new visual identity of modular play and variety.

In a time where we consume through so many different forms of media one logo is just not enough anymore. For this reason, we created a set of logos for their brand which stays in one design language and tells the same story whilst addressing all the needs that may occur. And of course, it’s just fun to have some more design elements to play with.