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Corporate Branding for Restorative Justice Project

Corporate Branding for Restorative Justice Project

Montenegro Creative Studio – Diálogo

The identity’s goal is to promote the concept of restorative justice in both people and communities who are already involved in these processes as well as the ones who aren’t yet. The project focuses in the efforts and achievements made in Bogotá, Colombia by the Secretary of Security, Coexistence and Justice of the city.The identity was created from geometric figures such as square, circle and triangle. A primary color was assigned to each one and a secondary to the intersection between them, so that different figures could be made from the basics, alluding to dialogue, integration, empathy and community which are the core concepts for the graphic system of the brand.

CREDIT

  • Design Agency: Montenegro Creative Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Corporate Branding for Restorative Justice Project
  • Brand / Project Name: Diálogo
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Product Naming, Corporate Tone of Voice, Corporate Product Brand Architecture
  • Design Deliverables: Corporate Graphic Design, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Rebranding, Corporate Brand Guidelines, Corporate Brand Digital Design, Corporate Brand Advertising
  • Location: Spain
  • Market Country: Colombia
  • Market Region: South America
  • Product Category: Promotional
  • Extra: Service Brand Deliverables: Building Interior, Digital Application, Digital Publication, Print Advertising, Signage Interior, Transportation
  • Industry Category: Education, Information, Public Utility

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