Corporate Branding for Mental-health Clinic
Montenegro Creative Studio – “Equilibrium Branding
Equilibrium is a place where you can find your place, a mental-health clinic focused on giving everybody both mental and emotional well-being through Innovative services. We develop the brand identity based on the foundations of asymmetric balance: position, insulation and color/size. Why? because there is balance for everything and anyone, but each one could find it in different ways. The color palette was carefully chosen to move away from what is commonly used in conventional health services while communicating peace, security and comfort.
CREDIT
- Design Agency: Montenegro Creative Studio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Corporate Branding for Mental-health Clinic
- Brand / Project Name: Equilibrium Branding
- Project Type: Corporate Brand Creation
- Strategic Deliverables: Corporate Brand World, Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice, Corporate Product Brand Architecture
- Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Digital Design
- Location: Spain
- Market Country: Colombia
- Market Region: South America
- Product Category: Promotional
- Extra: Service Brand Deliverables: Building Interior, Clothing/Uniforms, Digital Website
- Industry Category: Health Care
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation