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Corporate Branding for a International Investment Group Based in Angola

Corporate Branding for a International Investment Group Based in Angola

Rafael Maia – Anza Invest Group

Private equity based in Angola with global operations.Investing in several areas, like mining, import-export, fashion, information technology, gold and diamonds mining, agriculture, aviation, shipping and industries from diverse sectors, the group is constantly expanding, generating employment, income, and contributing to the communities where it operates.Brand Concept _Given the group’s global presence, the brand concept was created seeking to attribute it a universal and timeless aspect, with a logo that could be visually friendly to various writing systems, such as Latin, Cyrillic, Hanzi and Hebrew.The choice to create a dynamic logo, using the visual reading of typography beyond writing, allowed us to explore this cultural plurality to the fullest, allowing many variations of the logo, in several formats, totally connected with the brand purpose.Visual Tags _ Seriousness / Elegance / Solidity / Universal / Timeless

CREDIT

  • Design Agency: Rafael Maia
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Corporate Branding for a International Investment Group Based in Angola
  • Brand / Project Name: Anza Invest Group Brand Identity
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Research / Insight
  • Design Deliverables: Corporate Brand Creation, Corporate Branding, Corporate Brand Identity, Corporate Brand Guidelines
  • Location: Portugal
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Promotional
  • Extra: Service Brand Deliverables: Print Stationery
  • Industry Category: Aerospace, Agriculture, Construction, Energy, Financial, Pharmaceutical, Technology

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