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Corporate Branding for a Brisbane-based Creative Studio

Corporate Branding for a Brisbane-based Creative Studio

DSR Branding – Babel Creative Brand Development

Background and ChallengeBabel Creative believe in the potential of communication. They see meaning, and craft copy to communicate that meaning well. Simply put, Babel move words.Babel Creative partner with Digital Agencies and Marketing Professionals to provide content strategy, copywriting and proof-reading. The challenge was to develop an identity that could accurately represent the business, and market it in such a way that fulfils the audience expectations of a creative content brand.Our ApproachThe tagline; ‘Moving Words’, is a play on what Babel does — not only moving words on a page, but developing content which generates a true feeling and response. This concept is brought to life when the brand identity elements are rearranged to communicate different meanings. Encouraging play and experimentation, those interacting with the Babel brand are provided a degree of agency, with the ability to move letters to create something of their own.

CREDIT

  • Design Agency: DSR Branding
  • Article Title: Corporate Branding for a Brisbane-based Creative Studio
  • Brand / Project Name: Babel Creative Brand Development
  • External Design Credits: Anwyn Howarth, Photographer
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Promotional
  • Industry Category: Entertainment, Information, Technology

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