IPM is a high-end real estate investment consulting firm based in Tulum, Mexico. The challenge was to build a brand that transmits seriousness and tranquility, and a symbol with IPM initials that acts as protagonist of the identity. We created the brand identity inspired by the “beach-office” concept, the corporate-relaxed, which is the company’s attitude in the business world. We designed a unique and remarkable icon with the interwoven IPM letters, forming a target that suggests the aim for the best investment. The color palette, inspired by the sky and the sea, conveys seriousness and lightness and the metallic blue print adds a tone of modernity and sophistication to the brand.
CREDIT
- Agency/Creative: INDUSTRIA Branding Co
- Article Title: Corporate Branding by INDUSTRIA
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Real Estate
- Keywords: Branding, Identity Design, Graphic Design, Signage, Corporate, Business, Real Estate, Investment, Tulum, Mexico, Industria Branding
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
