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Corporate Brand Redesign for Veco Group

Corporate Brand Redesign for Veco Group

Autentic Consulting – VECO Group

The Veco Group is a historic Multifamily office. It’s an independent Swiss private group based in Lugano, with offices in London, Dubai, Hong Kong and Malta. They have been actively helping their clients succeed in the private, corporate and commercial sectors since 1973. After winning a pitch against two others branding agencies, we worked along side with VECO Group marketing team to define a new brand strategy, position and identity (the old one was 25 years old). The project needed 10 months to be completed. The new brand identity was also accompanied by an advertising campaign, both online and offline. We also helped VECO to redesign the office interiors, signages and way findings

CREDIT

  • Design Agency: Autentic Consulting
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Corporate Brand Redesign for Veco Group
  • Brand / Project Name: VECO Group rebranding
  • External Design Credits: Photos by Francesco Padovoni and Victor Torres
  • Project Type: Corporate Brand Redesign
  • Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Rebranding, Corporate Brand Guidelines, Corporate Brand Digital Design, Corporate Brand Advertising
  • Location: Switzerland
  • Market Country: Switzerland
  • Market Region: Europe
  • Product Category: Promotional
  • Extra: Service Brand Deliverables: Digital Ad Campaign, Digital Advertising, Digital Signature, Digital Video / TV, Digital Website, POS Display, Photography, Print Ad Campaign, Print Brochure, Print Manual, Print Stationery, Signage Exterior, Signage Interior, Social Media
  • Industry Category: Financial, Real Estate, Technology

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