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Cornish Orchards Partners With Thirst Craft to Give Their Softs Range a Fresh, Fun and Fruity New Look

Cornish Orchards Partners With Thirst Craft to Give Their Softs Range a Fresh, Fun and Fruity New Look

Thirst Craft – Cornish Orchards

A fresh, fun and fruity brand for Cornish Orchards’ range of delicious soft drinks.

Cornish Orchards is a brand best known for its cider, rather than its range of gently sparkling soft juices. With the existing design looking too close for comfort to its cider cousins, Cornish Orchards’ softs needed a total redesign to establish a distinct proposition and capitalise on the booming market.

Consumers flock to the premium soft drinks category for taste, shopping by flavour variant and paying a premium for natural ingredients. It’s these elements we wanted to bring to the fore of our work.

Many competitors use delicate botanical illustrations to convey flavour, but we decided to take it up a notch. To match the range’s all-natural, spectacular taste we built a naturally bold brand.

Using fun, fruity, hand-printed style illustrations, we brought the freshness of the orchard onto the pack. A simple pattern and hand-rendered typography adds a natural touch, without compromising on vibrancy. Vivid colour splits create a striking brand blocking effect on shelf, and carry across to pop-art inspired secondary packs.

Finally, the existing Cornish Orchards brandmark sits top left of pack, bringing provenance and a stamp of authenticity to this naturally bold new range.

CREDIT

  • Design Agency: Thirst Craft
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Cornish Orchards Partners With Thirst Craft to Give Their Softs Range a Fresh, Fun and Fruity New Look
  • Brand / Project Name: Cornish Orchards
  • External Design Credits:  Render Studio (Product Renders)
  • Client: Cornish Orchards
  • Creative Director: Matt Burns
  • Designer: Mid-weight Designer: Rachel Porter
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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