Everyone’s heard of Kombucha these days but when GO was founded in the early noughties it was a very different story. As an early entrant into the sector they’d earned their stripes and were widely respected as one of Britain’s very best booches. Their kombucha is made the traditional way with no cut corners but their brand wasn’t in the same good health. Our task was to refresh their approach across packaging and collateral without losing a loyal customer base in the process. Our positioning lays down a marker: GO would be the gold standard, the “benchmark in booch”. Focusing on authenticity, quality and doing things the right way, the look and feel takes cues from the premium whisky sector while avoiding masculine overtones to place them at the top of the pile and the absolute best in glass. In addition to this rebrand, we were recently asked to update the look and feel for the new cork and wire limited edition.
CREDIT
- Agency/Creative: Colt Consume
- Article Title: Cork & Wire Limited Edition Kombucha Designed by Colt Consume
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Refinement, Branding, Packaging Design, Product Architecture
- Format: Bottle
- Substrate: Glass Bottle
