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Corado Visual Identity Design

Corado Visual Identity Design

Corrado is an Algerian restaurant in Oran that prepares fresh and special meals with a delivery service for customers during working hours, for example

A kind of challenge was encountered during the work on the project, as it was that the restaurant is not specialized in providing a specific type of meals, which makes the target group wider and therefore the need for excellence is greater because, of course, the number of competitors is more .

The aim of the design was to give a distinctive spirit to the project away from competitors and the usual slogans so that it suggests to the target audience that the restaurant is the most suitable place for them to get carefully made meals that improve their mood and make joy in their day

Therefore, the idea of the logo was that the meals provided by the restaurant change your mood and transfer happiness to you, where the transition symbol was used to indicate the change of mood from bad to better with the inclusion of the dish symbol because it is the cause of happiness

The colors were carefully selected to suit the details of the project, especially the target audience.

The design of the visual identity elements was based on making an emotional relationship with the restaurant’s customers so that we wanted to convey a feeling of happiness and optimism even with customers outside the restaurant

As for the advertising designs of the restaurant, an artistic direction has been followed that inspires optimism and longing for the restaurant’s meals, as it conveys a sense of happiness to the viewer.

In the end, the client was completely satisfied and impressed with the result we reached, and this was due to studying the details of the project seriously at the beginning, and the technical direction that we chose for the project was very suitable for its details

CREDIT

  • Agency/Creative: Ishak Oukaci
  • Article Title: Corado Visual Identity Design
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Algeria
  • Agency/Creative City: Algerie
  • Market Region: Africa
  • Project Deliverables: Brand Identity, Branding, Graphic Design, Logo Design, Research
  • Industry: Food/Beverage
  • Keywords: restaurant , Fast food , chicken , visual identity , food , Logo Design , brand identity

  • Credits:
    Project Designer: Ishak Oukaci

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