Legend has it that once the great mother earth lived nearby the heart of heaven, that place where the gods rested and called home. There was, then, a wooden brigen known as Copán, that bond the divine world form the terrestrial one. There, it was all calm, tranquility, a gentle feeling of welcomed gratitud. When crossing it, you reached the divine field.
The naming of the project, has a strong inspiration in the Mayan culture, mythology, and roots, as the roads for them, are sacred, all lead to the divine lands of the Mayab, and have a deep connection with nature and the heavens.
The narrative of the project is inspired by nature, in the belief that good living is found in protecting it and paying tribute to it through an ecological lifestyle, where he would not only be inhabiting, but enduring his space to surround himself with the community and connect with the mystical part of the land of the Mayab.
The project sought to represent, through a graphic proposal, the naturalness and the ecological aspect of the brand. For the logotype, we chose a typography of organic shapes and contrasting thicknesses that transmit the elegance and delicacy of the nature that surrounds us.
“And with such clarity, the visitor understood that the earth is to be inhabited, procured;
and illuminated by the sun’s rays, he decided to establish what would now be his home.”
~ Copán is much more than a place to live, it is an ecological community that firmly believes in what nature symbolizes for people, providing a luxury proposal where everyone will be part of a mystical experience. ~
CREDIT
- Agency/Creative: Mantra
- Article Title: Copán Eco-Living Residencial
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Mérida, Yucatán
- Market Region: North America
- Project Deliverables: Brand Design, Brand Identity, Branding
- Industry: Real Estate
- Keywords: Brand identity, brand design, naming, real estate. nature, eco-living
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Credits:
Graphic Designer: Carlos Bonilla