VRLN – Cooper and Cooper
Brand Concept
A new coffee shop is being opened in Bucharest with a completely different aesthetic approach. The Twin Peaks-inspired brand of the coffee shop is reviving the surreal story and atmosphere with a retro-modern design. In other words, a doppelganger reality of the Twin Peaks universe is created.
Brand Naming
Following the brand concept of a doppelganger existence, the coffee shop name Cooper and Cooper reaffirms the possibility of twin strangers, while Special Agent Dale Cooper – the coffee philosopher of the TV series – holds the mystery of the entire Twin Peaks realm.
Brand Rhetoric
Tagline
Created around Dale Cooper’s mystical insights and aphorisms on coffee, the brand tagline Damn fine coffee is a straightforward way of defining the products and services offered by Cooper and Cooper.
Messages
There are two types of brand messages that convey the brand concept: messages reinterpreted after the TV series’ quotes, adapted to the coffee semantic domain, and messages as coffee-related quotes from Twin Peaks.
An example regarding the first type of messages is Coffee walk with me for the coffee on-the-go service, message created after the TV series well-known phrase Fire walk with me.
Some examples where the quote becomes the message are: Good, hot, black or A place both wonderful and strange or Black as midnight on a moonless night for the coffee shop posters and Big Joe, Medium Joe, Small Joe for coffee sizes illustrated on the menu.
