Rum, But Not As You Know It
The brief was simply to create a tip-top, stand-out premium rum brand. But much more than that, our client wanted to own the concept of British Rum — with a drop of the unexpected.
From this, we saw a gap in the market waiting to be filled. To create a rum that looks and feels like absolutely nothing else out there. And to build a brand that brings a new spark to the rum category and speaks to the consumers of today.
An off-the-wall idea? Possibly. A blank canvas? Definitely.

A Rum For Everyone. Made by Rum Loves
Our client’s genuine passion for rum and belief that rum should be joyous is the driving force. Drops of creativity and glee in equal measures, DropWorks is an open invitation for like-minded consumers to venture into a world of vibrant flavours.
It’s the new face of British rum. It’s a burst of energy unlike any other. And it’s about bringing rum into the modern era and creating something for everyone to enjoy.
Together, we’re shaking up the global rum category with nothing other than just pure, exceptional rum.

Let’s Get Creative Let’s Break Something
DropWorks is determined to create a premium rum that broke all the rules. The best ingredients — deconstructed, simplified, reimagined, and distilled right here in Britain. Ditching the exotic and the predictable, for a drop of quirky, British creativity.
And we were equally determined to disrupt things. To create an identity that disregarded all the traditional design cues.
So we started from the ground up and in just one year, we went from category defying to category defining.
Our task:
• Brand strategy and positioning
• Proposition and messaging
• Creative strategy
• Visual identity
• Packaging

Time for Some Name-Dropping
‘Drop’, after fashion’s ‘latest drop’ culture — small batch, limited edition rums to get new audiences sipping and talking. And ‘Works’, after the oomph and energy behind the brand, and its inventor.
And then ‘Drop’ fits in perfectly with the whole range — Clear Drop, Funk Drop and Spice Drop (and no doubt, there’ll be more variants dropping along later).

Clear Rum in Full Colour
DropWorks distils pure rums — no extra sugar or additives. So we designed a bottle that could show it off in all its unadulterated glory.
Then we brought the brand to life, with the bold use of colour, shape, movement and eclectic typography — all centred around joy.