Consumidor Consult is a forward-thinking consulting company dedicated to addressing and resolving consumer bad credit issues. Despite its core mission revolving around consumer credit, it is essential to emphasize that Consumidor Consult is not a law firm. Consequently, one of the most significant challenges faced during this project was crafting a visual identity that not only distinguished the company from the legal realm but also effectively discouraged those merely curious about their consumer rights.

The Solution:

The cornerstone of our strategy was the selection of an appropriate typography. To avoid any association with the legal profession and to foster a modern, trustworthy image, we opted for a contemporary typeface imbued with visual gravitas. This choice aimed to convey a sense of solidity and reliability, crucial for building trust in the brand. For this project, the “Syne” typographic family emerged as the perfect candidate.

Furthermore, we pursued a strategy that departed from traditional legal stereotypes. In this vein, we conceived a typographic logo that seamlessly integrated with the overall visual identity. Our central concept revolved around the transformation from “sadness to joy,” symbolizing the consumer’s journey from credit woes to a favorable credit score. This overarching theme provided the foundation for both the logo’s design and the graphics employed throughout the entire visual identity.

The logo itself artfully encapsulates this notion of transformation. It employs elements and aesthetics that embody the journey of a consumer overcoming credit challenges and achieving financial wellness. The use of subtle but effective design elements creates a sense of empathy and optimism, aligning perfectly with Consumidor Consult’s mission to empower individuals to take control of their financial futures.

In addition to the logo, the visual identity of Consumidor Consult incorporates a color palette that signifies trustworthiness, professionalism, and optimism. Shades of deep blue, symbolizing trust and stability, are harmoniously blended with hues of green, representing growth and positive change. This color scheme reinforces the message of progress and reliability that Consumidor Consult strives to convey.

Throughout all marketing collateral, from business cards to digital platforms, the visual identity remains consistent. The “sadness to joy” concept is subtly interwoven into the design of promotional materials, creating a cohesive and compelling brand image. Every element, from the choice of imagery to the layout and use of typography, reinforces the message that Consumidor Consult is dedicated to guiding consumers towards a brighter financial future.

In conclusion, Consumidor Consult has successfully transformed its visual identity to align with its mission. Through a strategic choice of typography, a thoughtfully crafted typographic logo, and a well-considered color palette, the company has distanced itself from legal stereotypes and established a brand that exudes trust, reliability, and optimism. This visual identity not only sets Consumidor Consult apart but also resonates with consumers seeking to overcome their credit challenges and find financial joy.