Vita Boom is an Uzbek brand that is focused on producing natural nuts and dried fruit, that provide customers with a necessary complex of vitamins and minerals. The brand used to sell products in big amounts — bags that contained ten or even more kilograms.
After the COVID-19 pandemic, a lot of people stopped buying things just in open markets and bazaars, where Vita Boom was sold before. Sterile packs became mainstream, and that’s why Vita Boom came to us, willing to design their own packaging.
Main auditory of the product are people of all ages, who care about their health and immune system, who love natural products and want to share it with close friends and relatives.
It is all started with analysis. We discovered that non-transparent packaging for such products are often not as effective as they could be. The key decision was making the back side of the pack transparent, that gave a customer a straight view of the product itself.
We also made packs small and mobile, so that anyone could grab one and go for a walk, eating some cashew nuts or peanuts. Another thing about that design we are proud of is that both front and back sides of the packaging are a good sellers.
Front side is made in a minimalistic way, with sketch illustrations of mountains, valleys and trees — in order to show that the product is absolutely natural. We avoided unnecessary descriptions and badges, to focus on the product more. Another positive side of the pack is that each product was tagged with its own color, so that any buyer could easily identify what he is buying. This creates associates that later increase the sales.
Back side of the pack, as we noticed above, is transparent. It also demonstrates Brand’s confidence in its product. Such decisions make the brand and the customer closer, build bridges between them, and support positive product communication.
The final results were completely satisfactory, as Brand got just what it wanted to get — original, minimalistic, mobile packaging that stands out, sells the product, and generates consumer loyalty.
- Agency/Creative: Minim
- Article Title: Consumer Friendly Design For Vita Boom By Minim
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Uzbekistan
- Market Region: Middle East
- Project Deliverables: Branding, Identity System, Illustration, Packaging Design, Product Architecture, Research / Insight, Retail Brand Design
- Format: Sachet
- Substrate: Pulp Fibre