Jamal Akbarov – Energy drink 18+
“ Corporate identity «18+» was created with three brand lines (tiger, speed, nightclub) specially to show cosmopolitan character of brand and allocate it among images of fires, waves, electricity which are used by competitors. Brand name «18+» symbolizes ban to sell teens who are not 18 years old. Image of animals are usually more remembered, thats why we chose this way.”
CREDIT
- Agency/Creative: Jamal Akbarov
- Article Title: Consumer Brand Identity for Energy Drink in Uzbekistan
- Organisation/Entity: Freelance Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Uzbekistan
- Market Region: Asia
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
