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Consumer Brand Design for ‘aur’ Body Tinctures, Gummies and Oils

Consumer Brand Design for ‘aur’ Body Tinctures, Gummies and Oils

B.O.B – AUR Body Branding

This project concentrated on the brand identity and launch for AUR Body. The idea started with childlike hand drawings that meant to evoke comfort, nostalgia and approachability. From there we aligned on a color scheme that was bright but intentional. Blue for comfort, red for urgency, yellow for energy and green for stability. When you receive the package, inside you will find a branded lunch bag, a branded pencil and a note from the founder imprinted on a napkin. All to encapsulate a feeling of childlike surprise. “What did mom put in my bag today?”

CREDIT

  • Design Agency: B.O.B
  • Organisation/Project Type:  Freelance Promotional, Self Published
  • Article Title: Consumer Brand Design for ‘aur’ Body Tinctures, Gummies and Oils
  • Brand / Project Name: AUR Body Branding
  • External Design Credits: Lilly Friedeberg, @elfriede_s, Diane Lindquist, @dianelindquist,
  • Production Credits: Marianne Taylor , @mariannetaylor
  • Project Type: Consumer Brand Creation
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Box, Pouch
  • Consumer Substrate / Material: Glass

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