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Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream

Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream

Alexey Lysogorov –  Pingui Gelato

“The main tool in the design was a new logo. A symbol that is original, but also very simple conveys information and images. The brand has several collections of flavors, which are formed in different ways, but the logo serves as the basis and connecting element in them. Minimalistic and strict, the design of the new ice cream quickly won a young and modern audience.”

CREDIT

  • Design Agency: Alexey Lysogorov
  • Article Title: Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream
  • Brand / Project Name: Pingui Gelato
  • Project Type: Consumer Brand Creation, Consumer Brand Redesign
  • Strategic Deliverables: Consumer Research / Insight, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Visual Brand Identity
  • Location: Kyrgyzstan
  • Market Country: Multiple Countries
  • Market Region: Asia
  • Product Category: Frozen Food
  • Consumer Packaging Format: Cup, Jar, Pot
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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