Jekyll and Hyde – FAR, FAR AWAY
– The packaging should clearly indicate that it is for the motorists that the mineral water is intended, as it only sold at the gas filling stations. That is why there must be a link with the road, movement and journey.
– The packaging should reflect the purity of the mineral water.
Various natural landscapes flashing by outside your windows as you rush along the road in your car provided the basis for the mineral water packaging concept.
- Agency/Creative: Jekyll and Hyde
- Article Title: Consumer Brand and Packaging Design for Mineral Water that is Intended for the Gas Filling Station Network
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bottle
- Substrate: Glass