Connect the Dots is a Riyadh based Consulting Agency working in Food & Beverage services in Saudi Arabia. They help to connect all the dots needed to build any gastronomic project throw. Their maximum goal to put on their new identity was sophistication and creativity, two elements mixed with a strong main blue color and a soft secondary color palette. We developed a friendly tone visual universe brand with bold illustrations. By another hand, the stationery work is about a simple and “less is more” idea using color, appropriate typography, and an embossed effect on the symbol.
CREDIT
- Agency/Creative: Ligero
- Article Title: Connect The Dots – Visual Identity Created by Ligero
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Middle East
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand World, Branding, Graphic Design, Identity System, Illustration, Tone of Voice
- Industry: Food/Beverage
- Keywords: Packaging Design. Typography. GraphicDesign. Visual Identity. Branding. Naming. Food&Beverage. Illustration. Stationery. ArtDirection
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
