Confidently Functional Clothing Brand for People with Limited Mobility Designed by Trava
Uvero – functional, adaptive clothing for people with limited mobility and people with reduced mobility.
A task: To develop a clothing brand, must meet two clothing criteria. Firstly, the brand should have flexibility in development for several product groups, that is, it should be an umbrella, and secondly, it maintains communication with people in communications.
We looked at a rather sensitive topic in our own way. Within the framework of the project, we developed: a strategy, verbal and visual assessment. An interview with a customer and analysis of materials about end users, that “feel confident” is one of the most important desires and needs. The focus shifted towards the emotional component, rather than the product (in this case, clothing and related products). The idea of being closer to people, understanding their needs and building self-confidence formed the basis of the brand’s strategy. It is reflected in positioning, brand name, slogan and visual communication.
Brand name: “U” is an abbreviated form of “you”. “Vero” – faith, confidence. Confident is about self-confidence, a believer in the best / recovery / long life and a bright tomorrow / happy future of the child. Confident means worthy, beautiful, comfortable, human.
The logo continues the idea of naming self-confidence!
The letter “U” and the second “V” seem to be holding hands, symbolizing faith and support.
The first letter “U” is an abbreviated form of you, so it can be different in color, just like the people themselves are all different. Thus, the logo can be used for different directions of the company, for example, a pink look for the target group.
- Design Agency: Trava
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Confidently Functional Clothing Brand for People with Limited Mobility Designed by Trava
- Brand / Project Name: Uvero
- External Design Credits: Mironenko Sergey
- Strategic Deliverables: Brand Naming, Brand Strategy
- Design Deliverables: Brand Identity, Branding, Graphic Design
- Service Brand Application: Brand Guidelines
- Location: Russia
- Market Country: Russia
- Market Region: Europe
- Product Category: Identity