Conceptual Product Idea, Identity and Packaging for a Range of Dog Chilled Ready Meals

Conceptual Product Idea, Identity and Packaging for a Range of Dog Chilled Ready Meals

Afterhours – Dog’s Dinner

“Conceptual product idea, identity and packaging for a range of chilled ready meals for man’s best friend. Conceived to demonstrate challenger thinking, provoke a response and to have some fun in our downtime.Paralleling their owners’ favourite recipes but with the right nutritional balance for dogs, these mixed up dishes would look like a bit of a dog’s dinner to us but have all the right ingredients of a delicious meal to them.To capture this theme of a dog’s perspective on taste, the identity and structural packaging would centre around the slipper at dinner and the newspaper at breakfast- two staples of family life that hold an unaccountable attraction to dogs.”

CREDIT

  • Agency/Creative: Afterhours
  • Article Title: Conceptual Product Idea, Identity and Packaging for a Range of Dog Chilled Ready Meals
  • Organisation/Entity: Agency Concept / Non Published
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Format: Box, Sleeve, Tray, Tube
  • Substrate: Plastic, Pulp Board

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