Afterhours – Dog’s Dinner
“Conceptual product idea, identity and packaging for a range of chilled ready meals for man’s best friend. Conceived to demonstrate challenger thinking, provoke a response and to have some fun in our downtime.Paralleling their owners’ favourite recipes but with the right nutritional balance for dogs, these mixed up dishes would look like a bit of a dog’s dinner to us but have all the right ingredients of a delicious meal to them.To capture this theme of a dog’s perspective on taste, the identity and structural packaging would centre around the slipper at dinner and the newspaper at breakfast- two staples of family life that hold an unaccountable attraction to dogs.”
CREDIT
- Agency/Creative: Afterhours
- Article Title: Conceptual Product Idea, Identity and Packaging for a Range of Dog Chilled Ready Meals
- Organisation/Entity: Agency Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Box, Sleeve, Tray, Tube
- Substrate: Plastic, Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
