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Conceptual Branding in Honour of the S.S. Edmund Fitzgerald

Conceptual Branding in Honour of the S.S. Edmund Fitzgerald

Brett Lair – Fitzgerald Whiskey Concept

From the first time I experienced Lake Superior, I’ve been completely hooked. Never before have I experienced something with so much history, beauty, and power. I wanted to create a concept based on Lake Superior, but more specifically one that honours Captain Ernest M. McSorley and the historical SS Edmund Fitzgerald wreckage which occurred in 1975.

Important details are used throughout the design such as the wreckage coordinates on the bottleneck, the year the ship-building began, and Captain McSorley’s last words before the ship went down.

CREDIT

  • Design Agency: Brett Lair
  • Organisation/Project Type: Freelance Concept, Non Published
  • Article Title: Conceptual Branding in Honour of the S.S. Edmund Fitzgerald
  • Brand / Project Name: Fitzgerald Whiskey
  • External Design Credits: Brett Lair Designer www.brettlair.ca
  • Production Credits: Yellow Images Mockups www.yellowimages.com
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Canada
  • Market Country: Canada
  • Market Region: North America
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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