Frente – Dália Sabor da Fazenda
Concept, visual language and packaging design for the innovative line of dairy products “Sabor da Fazenda”, from Dália Alimentos. The “Sabor da Fazenda” line rescues the characteristics, reliability and care of small farmers to translate the quality and benefits of their products. That’s why the visual concept uses the illustration of a glass bottle of milk, cows, birds and an ancient can used for milk placement, besides other illustrations of farm elements. This illustrations were disposed as a pattern inspired by the visual of an old fashioned tablecloth, also a reference to the ancient and traditional way of making dairy products.
CREDIT
- Agency/Creative: Frente
- Article Title: Concept, Visual Language and Packaging Design for ‘Dália Sabor’ da Fazenda Dairy Products
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Format: Box
- Substrate: Plastic, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
