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Concept, Visual Language and Packaging Design for ‘Dália Sabor’ da Fazenda Dairy Products

Concept, Visual Language and Packaging Design for ‘Dália Sabor’ da Fazenda  Dairy Products

Frente – Dália Sabor da Fazenda

Concept, visual language and packaging design for the innovative line of dairy products “Sabor da Fazenda”, from Dália Alimentos. The “Sabor da Fazenda” line rescues the characteristics, reliability and care of small farmers to translate the quality and benefits of their products. That’s why the visual concept uses the illustration of a glass bottle of milk, cows, birds and an ancient can used for milk placement, besides other illustrations of farm elements. This illustrations were disposed as a pattern inspired by the visual of an old fashioned tablecloth, also a reference to the ancient and traditional way of making dairy products.

CREDIT

  • Design Agency: Frente
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Concept, Visual Language and Packaging Design for ‘Dália Sabor’ da Fazenda Dairy Products
  • Brand / Project Name: Dália Sabor da Fazenda
  • External Design Credits: Circle Lab Photographer
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Product Brand Architecture
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Beverages, Dairy
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Plastic, Pulp Carton

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