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Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA

Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA

Andrew Hall –  Nike Elite Sock Redesign

“The new Nike Elite packaging carries a play on shape, both relative to a basketball court and a pair of socks. At centre court the sock is revealed using negative space displaying the Swoosh. At the back the signature Elite pattern is displayed with the NBA logo at the side.

Giving an exciting revamp to the brands packaging and a new experience for the consumer.”

CREDIT

  • Design Agency: Andrew Hall
  • Organisation/Project Type: Student Concept / Non Published
  • Article Title: Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA
  • Brand / Project Name: Nike Elite Sock Redesign
  • Project Type: Consumer Brand Rejuvenation
  • Strategic Deliverables: Corporate Brand Strategy
  • Design Deliverables: Corporate Brand Experience, Corporate Branding
  • Location: Canada
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Fashion
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Board, Pulp Carton

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