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Concept Packaging Design of Dairy Farm Products, Designed by Alisa Vorkunova

Concept Packaging Design of Dairy Farm Products, Designed by Alisa Vorkunova

Rodnaya glubinka is a 100% natural dairy farm products from the “native village”, where we spent our childhood, where nature cares for us with love and tenderness.

As a key symbol of the trademark, which should distinguish the brand and be remembered by the buyer, was drawn a slightly childish and very cute cow in the unconventional technique. The concept is made in a minimalistic white color without color accents, which combines all the products in one family. Cow and calligraphy demonstrate trust, naturalness, purity, and a reminder of childhood. Today, this is a godsend for busy people and families who care about their health. The concept creates an image of a natural, clean and always fresh farm product made with care and love.

CREDIT

  • Design Agency: Vorkunova Alisa
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Concept Packaging Design of Dairy Farm Products, Designed by Alisa Vorkunova
  • Brand / Project Name: Rodnaya glubinka
  • Strategic Deliverables: Brand Naming, Brand World
  • Design Deliverables: Packaging Design, Illustration, Branding, Graphic Design
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Dairy
  • Consumer Packaging Format: Bottle, Flow-Pack
  • Consumer Substrate / Material: Plastic

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