The client: Distillery Blue Lagoon, New Caledonia a small and unique distillery of the islands.
The objective: Create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with the customers.
The solution: The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy – a celebration of life.
The color of the bottle reflects the blue shades of the famous lagoon that surrounds
the Enchanted Forest and gives a sensation of freshness.
Dive deep into the historical roots of the tropical Enchanted Forest and his legendary spiritual drink.
There is nothing quite like enjoying and celebrating life with a glass of this uniquely crafted drink of paradisiac islands of New Caledonia.
CREDIT
- Agency/Creative: Elena Gamalova
- Article Title: Concept Packaging Design for The Enchanted Forest
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Bulgaria
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Packaging Design, Product Naming, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
