Concept Package for Tangerines

What happens if you combine a Christmas tree and the most popular winter fruit? Meet Sun Organic – the concept of packaging the brightest and most fragrant symbol of the New Year in Russia. Turn the Christmas mood on, decorate the table, make a little gift to a friend — now it’s easier than ever!




CREDIT
- Design Agency: Ann Burlakina
- Organisation/Project Type: Freelance, Non Published Concept Design
- Article Title: Concept Package for Tangerines
- Brand / Project Name: Sun Organic
- External Design Credits: Art Direction Ann Burlakina CG Artist Dmitriy Saveliev
- Strategic Deliverables: Research / Insight
- Design Deliverables: Packaging Design
- Location: Russia
- Market Country: Russia
- Market Region: Global
- Product Category: Fast Food
- Consumer Packaging Format: Tray
- Consumer Substrate / Material: Plastic, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation