Stereoleto is an annual independent music festival in St. Petersburg, known for its vibrant atmosphere and diverse lineup of talented musicians. As the anticipation for the 2024 festival grows, the festival organizers have chosen an appealing theme: “Love Will Save the World”. This overarching concept sets the tone for an exciting experience based on love, unity and the power of music to bring people together.

To capture the essence of this theme, the concept of the festival’s identity draws inspiration from Robert Indiana’s famous work from the ’70s. Indiana’s famous work of art “LOVE” serves as a muse, infusing the festival’s visuals with a sense of undeniable romance, exuberant energy and unrelenting passion.

The concept of the festival’s visual identity echoes the idea that love is a universal language that knows no boundaries. It includes bold and dynamic typography reminiscent of the shapes of Indiana letters. The volume of these letters is stylized in a way that evokes a sense of movement and rhythm, reflecting the pulsating rhythms of the festival and the enthusiasm of its visitors.

Bright hues dominate the design, creating an atmosphere of an energetic and romantic summer. Together the pink, bright green and light gray shades harmoniously combine to create a breathtaking visual impression.

In general, the visual design concept of Stereoleto 2024 festival masterfully combines the spirit of romance, the power of love and the energy of music. It encapsulates the idea that through the universal language of love, music can overcome borders, unite people and, ultimately, save the world.