Concept for Nicotex Packaging Design

Concept for Nicotex Packaging Design

A nicotine gum that helps quit smoking by gradually reducing your nicotine intake. A 12-week therapy programme using Nicotex helps to rid dependence on nicotine. Nicotex is primarily positioned around Smoking Tobacco and now wants to talk about Smokeless Tobacco consumption. Smokeless Tobacco users form a larger section of tobacco consumers and Nicotex now wants to target these users with a new sub brand ‘Nicotex Bite’. 21.4% of adults in India use Smokeless tobacco while 10.7% adults smoke. 29.6% men use smokeless tobacco while 19.0% smoke.

CREDIT

  • Agency/Creative: Mullen Lowe Lintas
  • Project Type: Packaging
  • Organisation / Project Status: Agency, Non Published Concept Design
  • Location: India
  • Article Title: Concept for Nicotex Packaging Design
  • Market Region: Asia
  • Project Deliverables: Brand Identity, Branding, Packaging Design, Tone of Voice
  • Format: Sachet
  • Substrate: Plastic

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