A nicotine gum that helps quit smoking by gradually reducing your nicotine intake. A 12-week therapy programme using Nicotex helps to rid dependence on nicotine. Nicotex is primarily positioned around Smoking Tobacco and now wants to talk about Smokeless Tobacco consumption. Smokeless Tobacco users form a larger section of tobacco consumers and Nicotex now wants to target these users with a new sub brand ‘Nicotex Bite’. 21.4% of adults in India use Smokeless tobacco while 10.7% adults smoke. 29.6% men use smokeless tobacco while 19.0% smoke.
CREDIT
- Agency/Creative: Mullen Lowe Lintas
- Article Title: Concept for Nicotex Packaging Design
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Identity, Branding, Packaging Design, Tone of Voice
- Format: Sachet
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
