Katy Sushanskaya – Well Bean’ craft chocolate
“Packaging design for ‘Well Bean’ craft chocolate.A compound name is consonant with ‘well-being’ which givesthe product a positive attitude.The chocolate belongs to a healthy food segment, because it is produced using honey instead of sugar. Bright floral ornament emphasizes the wild nature of the ingredients.The color scheme was chosen taking the taste range into account. Each taste is encoded with its own color, which makes it easy to distinguish them.”
CREDIT
- Agency/Creative: Katy Sushanskaya
- Article Title: Concept for Craft Chocolate Packaging Design for Russian ‘Well Bean’ Brand
- Organisation/Entity: Freelance Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
