Berik Yergaliyev – Tropicana
“In the world there are thousands of designs of juices. Each design at different times had different tasks. One design demonstrates the naturalness of the drink with the help of material and texture, the other uses juicy images of fruits. It seems to me that to say the naturalness of a drink will soon become meaningless, since the naturalness of juices will become the norm. Food will become part of the lifestyle, as well as household items and clothing. The design of Tropicana juices is an attempt to make the product a little different. Clear geometry in the design speaks for simplicity and pedantry, the golden elements add a little bit of charm and premium.”
CREDIT
- Agency/Creative: Berik Yergaliyev
- Article Title: Concept Design for Tropicana with Clear Simplicity and Geometry
- Organisation/Entity: Freelance Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Kazakhstan
- Market Region: Global
- Format: Box
- Substrate: Plastic, Pulp Board, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
