Elenor is a healthy plant-based everyday body fuel drinks. The brand believes in: “Never dimming your shine”, “Being on your best misbehavior” and “Better for you doesn’t mean boring”. The goal is to create a distinctive better for you plant-based energy drink with joyful and driven attitude.
A new crop of energizing sips are sparkling waters with natural fruit flavors or tea-based beverages fueled with B vitamins and brain-boosting adaptogens, like L-theanine. The product has added sugars and zero artificial sweeteners, flavors, and colors. The drink gives you immediate boost without any crashing moment.
The product is for people who live to do more every day—who thrive on the go and always have a new goal either big or small on the horizon. We create products that help you take on the day—wherever the day takes you. For all the moment that matters, keeping it going is everything.
The drink plan to push harder and go farther to keep you bold, focused, and naturally driven. The brand also offers: 1,000 mg of Vitamin C, and 100% daily value or more of Vitamin D, B3, B6, B12, folate, zinc, selenium, copper, and chromium – people get all the good they needs in a day. Elenor is for optimism: We are always in your corner, lift you up, give you that crave of energy to push through. Just simply drink and go.
The lifestyle imageries and language used in the campaign provoke an uplift and approachable feeling for the brand; the goal is to inspire each other to reach success.
The design is Bauhaus esthetic inspired with a modern twist.The strong brand mark stand out strong across all flavor which makes the drink iconic and memorable.
The bold graphic makes a strong impact on shelf-set. People get the kinetic and driven energy that they are going to get by drinking Elenor though the design. The use of colorful graphic illustrates the spirit of joy, awaken and enlightenment on the brand personality.
The brand update makes people believe in the experience. The new design pushes the brand forward of being distinctive and iconic in the market.
- Agency/Creative: Dany Vo
- Article Title: Concept Design for Elenor Body Fuel Beverage
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Tone of Voice
- Format: Can
- Substrate: Metal