Larry’s combines coffee excellence with a belief that business can be a force for good. All Larry’s Coffee is Organic, Fair Trade and Shade-Grown, with a mission to make speciality coffee to change the world. With a legacy of many years, Larry’s Coffee is one of the leaders of fair trade & sustainable coffee with traceable farms. With loads of loyal customers, this made the rebranding task even more challenging. We created a whole new brand concept, covering all different applications including the shop front and new packaging art direction and application. The purpose of the rebranding was to reposition Larry’s Coffee and propel it into the future. The quirky and fun visual language is inspired from the owner and his iconic hat. We created the perfect mascot to bring the brand to life and help with this mission. To create speciality coffee to change the world!
CREDIT
- Agency/Creative: Frankie Creative
- Article Title: Concept Coffee Branding Inspired by the Founders
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Rebranding
- Format: Bag, Bottle
- Substrate: Glass, Plastic
