Studio Beatnik – Beyond Coffee
“Beyond coffee is the pick-me-up you need; a daily dose of delicious physical, mental and emotional support that never let’s you down. We were tasked with creating an identity, package design and conceptualize a launch campaign for the brand. The brand needed to be a market disruptor – breaking the conventional idea of coffee being a slight ‘lift’ in your day but rather using coffee as a ‘booster’, likened to a sports brand.”
CREDIT
- Agency/Creative: Studio Beatnik
- Article Title: Concept Brand Creation and Concept Launch Campaign for Beyond Coffee
- Organisation/Entity: Agency Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Africa
- Format: Can, Pouch, Tin
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
