Concept Brand Creation and Concept Launch Campaign for Beyond Coffee

Concept Brand Creation and Concept Launch Campaign for Beyond Coffee

Studio Beatnik – Beyond Coffee

Beyond coffee is the pick-me-up you need; a daily dose of delicious physical, mental and emotional support that never let’s you down. We were tasked with creating an identity, package design and conceptualize a launch campaign for the brand. The brand needed to be a market disruptor – breaking the conventional idea of coffee being a slight ‘lift’ in your day but rather using coffee as a ‘booster’, likened to a sports brand.”

CREDIT

  • Design Agency: Studio Beatnik
  • Organisation/Project Type:  Agency Concept, Non Published
  • Article Title: Concept Brand Creation and Concept Launch Campaign for Beyond Coffee
  • Brand / Project Name: Beyond Coffee
  • External Design Credits: Shannon Davis Designer
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: South Africa
  • Market Country: South Africa
  • Market Region: Africa
  • Product Category: Beverages
  • Consumer Packaging Format: Can, Pouch, Tin
  • Consumer Substrate / Material: Plastic

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